Develop and implement digital marketing campaigns across various online channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and display advertising.
Create engaging and relevant content for digital platforms, including website copy, blog posts, social media updates, and email newsletters.
Monitor and analyze the performance of digital marketing campaigns using various analytics tools, such as Google Analytics, to track key metrics and optimize campaign effectiveness.
Conduct market research to identify trends and opportunities for digital marketing initiatives.
Collaborate with the marketing team to develop and execute integrated marketing campaigns that align with brand messaging and target audience.
Manage social media accounts, including creating and scheduling content, engaging with followers, and monitoring brand mentions.
